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When we started this journey over 21 years ago, we knew one thing for certain: There were plenty of skincare companies that made luxury, efficacious products for women, but no one was addressing the needs of the modern man.
So we stayed close to our customers (we still do) and listened to what they wanted–and what they didn’t.
What they wanted were no-nonsense products that worked as advertised and used the best ingredients–and were never, ever tested on animals.
Nothing complicated. Nothing cosmetic. Just superior skincare.
Welcome to the #1 best-selling men’s skincare brand.*
*Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Measured Market, Skincare Retail Dollar Sales, January 2018-December 2018