Definitely helped my lips heal. The main issue i have with this product, is the fact that even though it is effective, it still acts as more of a protective lip balm then a healing, hydrating one. If your only using this to try to fix chapped lipped/rough textured lips, it most likely wont do that unless your case of dry lips is very mild. For more severe cases (like myself when I started using this product) it might help in the short term, and provide some slight relief, but in order to see real results from this product, it needs to couple be with some form of face cleanser/exfoliating product, and also a genuine skin moisturizer when not actively applying it consistently (aka at night/before you sleep). Overall this product is definitely worth it, it does a much better job then every other lip balm ive tried at actually protecting your lips from getting any worse, and it will allow them to heal to a certain extent, but do not buy this product if your expecting to just put this on your lips for a week and then have them magically be restored back to health, it takes a full skin care routine, proper nutrition and/or actually fixing your hydration problems (drinking water and getting electrolytes) to actually fully restore your lips. In my own personal experience this product has been a great addition to a general lifestyle change that lead me from having cracked bleeding lips, that felt like sandpaper, to decently soft lips that won't break and bleed if I smile and stretch my lips to wide.